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What Is It? Influencer Marketing is not a new game in the marketing world, and the concept is pretty simple. You enlist an individual or group with influence and credibility, and you associate them with your brand. The intent is to have their credibility rub off on your brand to gain credibility and, hopefully, a more considerable following of consumers. Examples of common types of Influencer Marketing might include Brand Ambassadors and Celebrity Endorsement. With that said, it’s important to note the difference between credibility and fame. A common failing for brands attempting to engage in Influencer Marketing is recognizing this distinction and merely employing a “celebrity spokesperson.” Besides, To engage with an influencer marketing company for your brand, it’s important to select an association that meets the following criteria. Relevant They are considered by your consumer base to be authoritative and influential in the specific arena in which your …